Photos or like or dislike, there is no third option. Ok, they can leave you indifferent but that, for that matter, is like not liking ... A photo has to convey something, provoke a reaction in the viewer, a feeling. A photo that does not provoke any feeling in the viewer is practically an empty photo. A useless photograph. In today's article I will reveal a series of psychological tricks with which you can easily conquer the viewer by producing in him just the feeling or emotion you want to convey through your photo.
This is possible thanks to certain behaviors of the human brain which, if they are exploited in a correct way by the photographer, help to transmit and consolidate the feeling or emotion in the viewer's retina. Go for it.
8 PSYCHOLOGICAL TRICKS TO DOMINATE THE VIEWER'S MIND
The highlight comes first
The colors and the sensations
Feeling of relief
Dominate space
Light and emotion
Looks
Interlaced fingers
goals
1. THE HIGHLIGHT COMES FIRST
Our brain turns our gaze first to what it considers most important or prominent. He does it by instinct. And what is the highlight for our brain? Well, everything that:
Have a warm color. Any degree of red or orange catches our attention before any other color;
Be enlightened with respect to the rest of the scene. We like light and run away from the dark (at least visually);
Be crisp, it is more comfortable for the eye to look at something crisp than blurry or blurred. Any sharp element becomes more important, unlike the blurred elements that we usually look at later;
It appears isolated with respect to the rest of the elements of the composition. The empty space around a subject helps create prominence and attract attention.
When you look at this photo, the first thing you look at is in the focused area
2. THE PSYCHOLOGY OF COLORS
Some colors directly influence our emotions conditioning our perceptions to unsuspected limits:
The black for example is the color of authority and strength, but is also ideal for highlighting elegance: A model dressed in black looks thinner than it is normally.
The white conveys feelings of peace, harmony, innocence and cleanliness. It is a light, neutral "color", and sticks with almost everything.
The red, besides being extremely flashy, is a very intense color from a standpoint of emotions. It is a stimulating color that activates the senses.
The blue, however, is a more relaxing color. It induces tranquility and inactivity, and can even cause feelings of coldness or depression.
The green is related obviously with nature. It is an easy color for the eye, which does not tire and produces feelings of relaxation in the viewer.
The yellow falls into the category of warm colors, speeds up metabolism, helps focus attention and is often associated with feelings of optimism.
The violet Luxury. Wealth. Sophistication. Femininity and romanticism. It is a difficult color to find in nature and therefore can transmit a feeling of artificiality.
Dominant white .. What a peace! What a peace of mind!
In this video you will find a good summary of the psychology of color:
3. GIVING A SENSE OF RELIEF
Curiously, the combination of red and green in the same frame makes the subject seem to come out of the frame, as if it were three-dimensional or a little highlighted. It is a pure optical effect of this color combination.
4. MASTER THE SPACE
The physical space and the gaps that it may contain have a great impact on the psychology of the viewer. The overloaded spaces of elements cause stress, tension, and make the viewer want to look away from the photo as soon as possible. On the other hand, a space that is too empty and transparent can raise feelings of loneliness, psychological emptiness and can even be depressing. A balanced space with the right amount of voids and fillers would retain the viewer's gaze longer.
5. LIGHT, SUN, JOY
The presence of light (solar or artificial) in a photo helps to recreate feelings of joy and joy. On the other hand, if we seek to convey emotions of sadness or mystery, we should work with a little more darkness.
Few people are immune to the joy that the sun infects
6. LOOKS
Generally, a subject who looks directly at the camera will have a much more expressive look than one with the gaze turned away. Direct contact through the eyes makes it easier for the viewer to become much more receptive and empathize with the main character.
7. INTERLACED FINGERS
A portrait in which the protagonist appears with interlaced fingers is a stressful portrait.
8. WIDE ANGLE VS. TELEPHOTO LENS
Wide-angle lenses give the subject exaggeratedly gigantic dimensions, infuse greatness and majesty. Any building of normal height, if photographed with a wide angle lens, will appear much taller than it really is. Telephoto lenses, on the other hand, given their "zoom" function, create closer proximity to the subject, causing a feeling of intimacy in the viewer.
As you can see, these are simple aspects that normally go unnoticed, but that hide enormous potential and that can greatly influence the psychology of the one who observes the photo. Try to pay attention to these aspects and your photos will like more.
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