It is curious how, as fans we are, there are things that fascinate us and others leave us indifferent, and how those things, those interests, can vary completely from one to another. There are those with an engineering mind who need to know all the mechanisms, all the nuts, all the exif data , all the camera models, all the news, all the reasons . Then there are those that neither interest nor care as long as the camera clicks when we press the shutter button . Whether you are one of those who like to shear and walk in technicalities for each part of the image as well as those who tiptoe with the basics to obtain the image you want, I dare to predict that watermarks enter the two worlds. If you still don't know what I'm talking about, read on, please.
WHAT IS A WATERMARK?I do not know if you have ever asked yourself what a watermark is or what it might be useful to know, but surely you have seen hundreds of times logos or letters that appear above some of the images that circulate on the network. Well, those logos or names, which can occupy much or a small part of the scene, are used so that, in principle, no one can appropriate the images that contain them, at least not without taking the name of the one or the one He has performed with him. I explain myself, a watermark, is a signature that is placed on top of the images before sharing it (usually in some social network) and that prevents someone from misappropriating them. That is, a watermark says: Hey, this picture is mine, even if you steal it, it will still be mine, because my name or my logo is part of that image you want to take. More or less that.
THE NEGATIVE PART?Yes, there is. A watermark, as we will see later, can be made in different sizes. You can make a discreet signature on one side that does not crush the image, or you can make it very large on top of the image. The first one looks prettier, but it won't prevent someone malicious from clipping your image and taking it the same. The second one will probably avoid it, but it will look much worse. That you will have to decide
CREATE A WATERMARK WITH LIGHTROOMFirst of all, breathe if you're not an engineering mind, because it's so easy. We will also see it step by step. Go for it.
STEP 1The first step is to go to the controls in the upper left bar of Lightroom, to Edit-> Edit watermarks, as I show you in the following image.
STEP 2After that, we will go directly to the watermark editor. Within the editor, the first step will be to choose whether we want a text or a graphic (image) as a watermark. In this case we will choose text (upper right area, where it indicates Watermark Style). Here we can write what we want our brand to be. In this case we could put a Copyright, a website, our name, the name of our company, what you think is convenient for your images.
STEP 3Once we are satisfied with our phrase, we will go to the text options, on the right side of the panel. There we can modify:
- Font : Arial, Times, etc.
- Style : Bold, italic, normal, bold italic
- Alignment : Right, center, left
- Color: Various
STEP 4We can also activate or not the "shadow" options. That will create a shadow of our watermark and different options to modify it:
- Opacity : Controls the opacity of the shadow (more or less transparent)
- Offset : You can separate it from the main letters through this option
- Radius : Allows you to focus or blur the shadow
- Angle : Allows you to rotate the angle 180º around the watermark
STEP 5The following section allows us to modify the watermark itself, size, opacity, location, etc.:
- Opacity : As with the shadows, determines the level of transparency of the letters
- Size : More or less size by moving the cursor from right to left
- Box : You can move it horizontally or vertically through the image
- Anchor : You can place it in 9 points of the image
- Rotate : To move it vertically, upside down, face down, etc.